Internal · Restaurant Ranker · straight from the Meta Ads API
Which creative earns its spend?
Every ad · ranked by spend
Cost per landing view · lower is better · scaled to the worst
Landing views are Meta's count of people who actually arrived — the honest denominator for creative comparison, because a cheap click that never loads the page is worth nothing. Ads with no landing views show no bar and no rate.
How to read this
Data is the Meta Ads API per-ad insights for the selected window, fetched live
through our worker (the token never reaches the browser). "Scans" counts any custom conversion with
"scan" in its name once those wrap through Events Manager; until the URL retag lands, our own
tracker's per-creative scan split lives on the Channels tab. Frequency above ~3 means the same people
are seeing the ad repeatedly — creative fatigue. Percentages are integers; rates only render when the
denominator is at least 20.